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Social media practices on Twitter: maximising the impact of cardiac associations

Gallagher, Robyn; Psaroulis, Trifon; Ferguson, Caleb; Neubeck, Lis; Gallagher, Patrick


Robyn Gallagher

Trifon Psaroulis

Caleb Ferguson

Patrick Gallagher


Twitter is a social media platform often used by cardiac professional associations to engage and inform their members and the public. However, the effectiveness of the strategy is seldom assessed or published. Aim: This study evaluates the Twitter activities of nine cardiac professional associations. Each organisation’s purpose and stakeholders were described individually and classified. Extracted Tweets (n=3920) were content-analysed and metrics were determined. Results: There was alignment between the associations’ mission statements and their Twitter activities. However, most Tweets were one-directional, disseminating research-based evidence/professional education materials and communicating association events and activities, as well as using hashtags to enable searching. Conclusion: Social media communication by cardiac professional associations through Tweets is an important activity; however, at present, the use of dialogue and conversations are not fully realised and could be used more strategically.


Gallagher, R., Psaroulis, T., Ferguson, C., Neubeck, L., & Gallagher, P. (2016). Social media practices on Twitter: maximising the impact of cardiac associations. British Journal of Cardiac Nursing, 11(10), 481-487.

Journal Article Type Article
Acceptance Date Jun 22, 2016
Publication Date Oct 2, 2016
Deposit Date Oct 14, 2016
Journal British Journal of Cardiac Nursing
Print ISSN 1749-6403
Electronic ISSN 2052-2207
Publisher Mark Allen Healthcare
Peer Reviewed Peer Reviewed
Volume 11
Issue 10
Pages 481-487
Keywords Social media, Twitter, Cardiac professionals, Professional associations,
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