Prof Ki Hoon Lee K.Lee2@napier.ac.uk
Professor
Do green awards and certifications matter? Consumers’ perceptions, green behavioral intentions, and economic implications for the hotel industry: A Sri Lankan perspective
Lee, Ki-Hoon; Lee, Minwoo; Gunarathne, Nuwan
Authors
Minwoo Lee
Nuwan Gunarathne
Abstract
This study examines the effects of green or eco-friendly certificates and awards on consumers’ perceived value within the hotel industry, and the roles of consumers’ perceived value in predicting satisfaction, intention to revisit, and intention to pay a green premium. The results of partial least squares structural equation modeling analysis from a sample of 250 guests in Sri Lankan hotels showed that our unified model includes a satisfactory level of prediction power to test the hypothesized relationships. Green certificates and green awards positively affect consumers’ perceived value within the hotel industry. The findings also supported the relationship between consumers’ perceived value and satisfaction, intention to revisit, and intention to pay a green premium. The empirical findings in the context of Sri Lanka provide another important insight which confirms the positive effects of green certification and green awards on consumers’ perceived value and behavioral intentions, such as their intention to revisit and to pay a premium.
Journal Article Type | Article |
---|---|
Online Publication Date | Nov 4, 2018 |
Publication Date | 2019-06 |
Deposit Date | Apr 18, 2024 |
Journal | Tourism Economics |
Print ISSN | 1354-8166 |
Electronic ISSN | 2044-0375 |
Publisher | SAGE Publications |
Peer Reviewed | Peer Reviewed |
Volume | 25 |
Issue | 4 |
Pages | 593-612 |
DOI | https://doi.org/10.1177/1354816618810563 |
Keywords | green awards, green behavioral intention, green satisfaction, perceived green value |
Public URL | http://researchrepository.napier.ac.uk/Output/3596210 |
You might also like
Institutional pressures and corporate environmental management maturity
(2018)
Journal Article
Downloadable Citations
About Edinburgh Napier Research Repository
Administrator e-mail: repository@napier.ac.uk
This application uses the following open-source libraries:
SheetJS Community Edition
Apache License Version 2.0 (http://www.apache.org/licenses/)
PDF.js
Apache License Version 2.0 (http://www.apache.org/licenses/)
Font Awesome
SIL OFL 1.1 (http://scripts.sil.org/OFL)
MIT License (http://opensource.org/licenses/mit-license.html)
CC BY 3.0 ( http://creativecommons.org/licenses/by/3.0/)
Powered by Worktribe © 2024
Advanced Search