Towards Improved Performance in Marketing: The Use of Property-based websites by Estate Surveyors and Valuers in Lagos, Nigeria

Bamidele, Adeyemi O.; Adenusi, Rotimi D.; Osunsanmi, Temidayo Oluwasola

Abstract

The increase in globalisation has changed marketing strategies available to professionals within the built environment. This study investigated the marketing methods most used in Lagos' metropolis. It assessed the extent to which estate surveyors and valuers in Nigeria have adopted property-based websites for the marketing of their real estate services. A random sampling method was used to obtain data from 82 estate surveyors and valuers within Lagos' metropolis. The data were analysed with SPSS V24 (statistical software), using Friedman's Test and One-Way Analysis of Variance (ANOVA). The study concluded that conventional/traditional methods of marketing dominate the marketing activities of estate surveyors and valuers, weakening agency practice in Nigeria in relation to the current global context.

Citation

Bamidele, A. O., Adenusi, R. D., & Osunsanmi, T. O. (2018). Towards Improved Performance in Marketing: The Use of Property-based websites by Estate Surveyors and Valuers in Lagos, Nigeria. Journal of African Real Estate Research, 3(1), 81-93. https://doi.org/10.15641/jarer.v1i1.451

• Journal Article Type: Article
• Online Publication Date: Jun 26, 2018
• Publication Date: 2018
• Deposit Date: Jun 30, 2022
• Publicly Available Date: Jul 1, 2022
• Journal: Journal of African Real Estate Research
• Peer Reviewed: Peer Reviewed
• Volume: 3
• Issue: 1
• Pages: 81-93
• DOI: https://doi.org/10.15641/jarer.v1i1.451
• Keywords: Agency; Estate Surveyors and Valuers; Marketing; Property-based Websites; Real Estate
• Public URL: http://researchrepository.napier.ac.uk/Output/2883774