Competing with CRS-generated information in the airline industry

Pemberton, Jon; Stonehouse, George; Barber, Claire E

Abstract

For over 20 years, computer reservation systems (CRSs) have been cited as a source of competitive advantage for the airlines that developed them. This paper reviews the developments that have given rise to such advantage, emphasising the use of CRS-generated information as a competitive tool within the airline industry. New evidence is presented suggesting that the control, dissemination and manipulation of CRS data by owning airlines continued to allow them to capitalise on their investment at the expense of competitors during the 1990s.

• Journal Article Type: Article
• Publication Date: 2001-03
• Deposit Date: Feb 12, 2008
• Print ISSN: 0963-8687
• Electronic ISSN: 1873-1198
• Publisher: Elsevier
• Peer Reviewed: Peer Reviewed
• Volume: 10
• Issue: 1
• Pages: 59-76
• DOI: https://doi.org/10.1016/S0963-8687%2801%2900042-7
• Keywords: computer reservation systems; information; competitor intelligence; competitive advantage
• Public URL: http://researchrepository.napier.ac.uk/id/eprint/2065
• Publisher URL: http://dx.doi.org/10.1016/S0963-8687(01)00042-7