David M. Woisetschl�ger
Warum Aktionäre die besseren Kunden sind
Woisetschl�ger, David M.; Backhaus, Christof; Michaelis, Manuel
Citation
Woisetschläger, D. M., Backhaus, C., & Michaelis, M. (2011). Warum Aktionäre die besseren Kunden sind. Marketing Review St. Gallen, 28, 33-38. https://doi.org/10.1007/s11621-011-0034-0
| Journal Article Type | Article |
|---|---|
| Publication Date | 2011-06 |
| Deposit Date | Aug 19, 2020 |
| Journal | Marketing Review St. Gallen |
| Print ISSN | 1865-6544 |
| Electronic ISSN | 1865-7516 |
| Publisher | Springer |
| Peer Reviewed | Peer Reviewed |
| Volume | 28 |
| Pages | 33-38 |
| DOI | https://doi.org/10.1007/s11621-011-0034-0 |
| Public URL | http://researchrepository.napier.ac.uk/Output/2673284 |
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