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Do web pages have personalities?

Turner, Phil; Turner, Susan; Wilson, Leanne


Phil Turner

Susan Turner

Leanne Wilson


Leena Norros

Hanna Koskinen

Leena Salo

Paula Savioja


We are fundamentally social animals: we are geared to understanding each other; to gauging each other's moods and states of mind; and we are very adept at judging each others personalities. This ability to judge personality can also be generalized to a range of interactive technology including web sites. We present evidence that judgments of personality of different genres of website are not only internally consistent but are also correlated with perceptions of the sites' usability and aesthetics. It is proposed that this approach may be helpful in designing websites which are not only usable and attractive, but are also more predictable and better tailored to their target users. The vocabulary of personality traits should also support clearer communication between designers and clients.

Presentation Conference Type Conference Paper (Published)
Start Date Sep 30, 2009
End Date Oct 2, 2009
Publication Date 2009
Deposit Date Jan 12, 2010
Publicly Available Date Jan 12, 2010
Peer Reviewed Peer Reviewed
Volume 258
Pages 53-60
Book Title Designing beyond the Product –
ISBN 978-951-38-6339-5
Keywords world wide web; webpages; internet; personality traits; interactive technologies; social animals;
Public URL
Contract Date Jan 12, 2010


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