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A qualitative study exploring health literacy for child and adolescent vaccination in Scotland. EHPS 2012 Abstracts.

Gray Brunton, Carol; Hogg, Rhona; Kennedy, Catriona


Rhona Hogg

Catriona Kennedy


Background: Parental decision-making for childhood and adolescent vaccination is complex and health literacy is important. The aim of this study was to explore health literacy for vaccination in relation to previous vaccine scares and newly introduced vaccines.
Methods: Qualitative interviews and focus group discussions elicited the views and experiences of health staff and service users for the delivery of one previously controversial vaccine, the Measles, Mumps and Rubella (MMR) vaccine and two newly introduced vaccines, the Human Papilloma Virus (HPV) and Influenzae A (H1N1) vaccines. Thematic analysis was used to analyse the data.
Findings: Three key themes were identified: vaccine anxieties which were carefully negotiated for specific vaccines, limits with public engagement with vaccines and the undermining of trust.
Discussion: Health literacy and empowerment was compromised for informed decision-making in vaccination. Public health psychological contributions for improving health literacy are suggested through improved consultation, consent and support of frontline staff.

Presentation Conference Type Conference Abstract
Publication Date 2012-08
Deposit Date Sep 4, 2012
Journal Psychology and Health
Print ISSN 0887-0446
Electronic ISSN 1476-8321
Publisher Routledge
Peer Reviewed Peer Reviewed
Volume 27
Issue sup1
Pages 1-357
Keywords Vaccination; health literacy; Measles, Mumps and Rubella (MMR); Human Papilloma Virus (HPV); Influenzae A (H1N1);
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