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Cultural Change in the Creative Industries: a case study of BBC Graphic Design from 1990-2011

Macdonald, Iain


Iain Macdonald


Using his own experience as a witness and participant in the convulsion that the BBC, and specifically the BBC Graphic Design department underwent, the author aims to illuminate the cultural change to the creative industries in many advanced industrialised countries that has occurred over the last twenty years. Many industries in the past have undergone similar ruptures and transformations and they will again in the future. The author hopes to draw lessons from an analysis of television graphic design using examples of work that can point out the attributes and skills that a new designer across the globe will need to have and obtain in order to withstand future industrial and cultural changes.

Journal Article Type Article
Online Publication Date Jan 23, 2014
Publication Date 2014-02
Deposit Date Feb 5, 2014
Publicly Available Date Feb 5, 2014
Print ISSN 1470-3572
Electronic ISSN 1741-3214
Publisher SAGE Publications
Peer Reviewed Peer Reviewed
Volume 13
Issue 1
Pages 31-49
Keywords graphic design, television public broadcasting, media commercialisation, hybrid production practices, motion graphics
Public URL
Publisher URL Http://
Contract Date Feb 5, 2014


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