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Hotel entrepreneurship in a turbulent environment

Skokic, Vlatka; Lynch, Paul; Morrison, Alison


Vlatka Skokic

Paul Lynch

Alison Morrison


This paper aims to explore the factors that stimulate entrepreneurship among small hotels in a former socialist economy which experienced a turbulent economic and social transition period. The study investigates how specific aspects such as a low level of competition and position of the entrepreneurs in society, acted as facilitating or inhibiting factors for entrepreneurship. The findings from in-depth interviews with 37 hotel entrepreneurs demonstrate that institutional deficiencies influence market orientation of the entrepreneurs and that the specific social context sets the conditions by which lifestyle-related motives will exist or not. They also underscore that investigation of entrepreneurs needs to take account of a broad range of socio-cultural factors and not solely entrepreneurial agency. Inclusion of a transitional economic and social setting into the broader theoretical framework of hospitality entrepreneurial research demonstrates the value of a contextualized approach.

Journal Article Type Article
Acceptance Date Nov 23, 2015
Online Publication Date Dec 17, 2015
Publication Date 2016-02
Deposit Date Jan 11, 2016
Publicly Available Date Jun 18, 2017
Journal International Journal of Hospitality Management
Print ISSN 0278-4319
Electronic ISSN 1873-4693
Publisher Elsevier
Peer Reviewed Peer Reviewed
Volume 53
Pages 1-11
Keywords Hotel entrepreneurs; Lifestyle orientation; Transition economies; Croatia;
Public URL
Publisher URL
Contract Date Jan 11, 2016


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