Get Your Project Funded: Using Biometric Data to Understand What Makes People Trust and Support Crowdfunding Campaigns

Mcneill, Mhairi; Lawson, Alistair; Raeside, Robert; Peisl, Tom

Abstract

Creating a good crowdfunding campaign is difficult. By understanding why people contribute to crowdfunding campaigns we can make campaigns better and raise more money. Crowdfunding websites allow entrepreneurs to make a pitch, which is watched by potential funders. This article describes a pilot of an experiment that measures how people react to both successful and unsuccessful pitches. In particular we are interested in emotional reactions and trust reactions. Unexpectedly, failed campaigns were watched more and were judged to have higher integrity. Perceived ability seemed to be the best predictor of a campaign's success. We hope to explore this subject in more depth with further experiments.

Citation

Mcneill, M., Lawson, A., Raeside, R., & Peisl, T. (2018). Get Your Project Funded: Using Biometric Data to Understand What Makes People Trust and Support Crowdfunding Campaigns. In Proceedings of the 32nd International BCS Human Computer Interaction Conference (HCI 2018). https://doi.org/10.14236/ewic/HCI2018.127

• Conference Name: 32nd International BCS Human Computer Interaction Conference (HCI 2018)
• Conference Location: Belfast
• Start Date: Jul 4, 2018
• End Date: Jul 6, 2018
• Acceptance Date: May 18, 2018
• Publication Date: 2018
• Deposit Date: Jun 26, 2018
• Publicly Available Date: Jun 26, 2018
• Publisher: Association for Computing Machinery (ACM)
• Series ISSN: 1477-9358
• Book Title: Proceedings of the 32nd International BCS Human Computer Interaction Conference (HCI 2018)
• DOI: https://doi.org/10.14236/ewic/HCI2018.127
• Keywords: Entrepreneurial fund raising; biometric measurement; evaluation; crowdfunding
• Public URL: http://researchrepository.napier.ac.uk/Output/1235463