Stephen Taylor
McDonaldization and consumer choice in the future: An illusion or the next marketing revolution?
Taylor, Stephen; Smith, Sheena; Lyon, Phil
Authors
Sheena Smith
Phil Lyon
| Publication Date | Jan 26, 1998 |
|---|---|
| Deposit Date | Nov 29, 2019 |
| Pages | 105-119 |
| Book Title | McDonaldization Revisited: Critical Essays on Consumer Culture |
| Chapter Number | 7 |
| Public URL | http://researchrepository.napier.ac.uk/Output/1190688 |
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