Stephen Taylor
McDonaldization and consumer choice in the future: An illusion or the next marketing revolution?
Taylor, Stephen; Smith, Sheena; Lyon, Phil
Authors
Sheena Smith
Phil Lyon
Citation
Taylor, S., Smith, S., & Lyon, P. (1998). McDonaldization and consumer choice in the future: An illusion or the next marketing revolution?. In McDonaldization Revisited: Critical Essays on Consumer Culture (105-119). Praeger Publishers
Publication Date | Jan 26, 1998 |
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Deposit Date | Nov 29, 2019 |
Pages | 105-119 |
Book Title | McDonaldization Revisited: Critical Essays on Consumer Culture |
Chapter Number | 7 |
Public URL | http://researchrepository.napier.ac.uk/Output/1190688 |
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