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McDonaldization and consumer choice in the future: An illusion or the next marketing revolution?

Taylor, Stephen; Smith, Sheena; Lyon, Phil

Authors

Stephen Taylor

Sheena Smith

Phil Lyon



Citation

Taylor, S., Smith, S., & Lyon, P. (1998). McDonaldization and consumer choice in the future: An illusion or the next marketing revolution?. In McDonaldization Revisited: Critical Essays on Consumer Culture (105-119). Praeger Publishers

Publication Date Jan 26, 1998
Deposit Date Nov 29, 2019
Pages 105-119
Book Title McDonaldization Revisited: Critical Essays on Consumer Culture
Chapter Number 7
Public URL http://researchrepository.napier.ac.uk/Output/1190688


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