Correlation of affiliate performance against web evaluation metrics
(2014)
Thesis
Miehling, M. J. Correlation of affiliate performance against web evaluation metrics. (Thesis). Edinburgh Napier University. http://researchrepository.napier.ac.uk/id/eprint/7250
Affiliate advertising is changing the way that people do business online. Retailers are now offering incentives to third-party publishers for advertising goods and services on their behalf in order to capture more of the market. Online advertising sp... Read More about Correlation of affiliate performance against web evaluation metrics.