Exploring Susceptibility Measures to Persuasion
(2020)
Presentation / Conference Contribution
Vargheese, J. P., Collinson, M., & Masthoff, J. (2020, April). Exploring Susceptibility Measures to Persuasion. Presented at 15th International Conference on Persuasive Technology, Aalborg, Denmark
There is increasing evidence that indicates how personalising persuasive strategies may increase the effectiveness of persuasive technologies and behaviour change interventions. This has led to a wide range of studies exploring self reported, perceiv... Read More about Exploring Susceptibility Measures to Persuasion.