Engaging the Owner Occupier towards a Net Zero future via a Persona Modelling Framework
(2022)
Presentation / Conference Contribution
Morton, A., Rowlatt, J., Reeves, A., & Brown, N. (2022, November). Engaging the Owner Occupier towards a Net Zero future via a Persona Modelling Framework. Poster presented at BECC 2022, Washington, DC
The U.K. government commissions an annual English Housing Survey and then uses Acorn consumer classification software to produce 5 personae to plan policy around. However, they do not create tailored engagement plans to enact them, rather they follow... Read More about Engaging the Owner Occupier towards a Net Zero future via a Persona Modelling Framework.