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Dr Millissa Cheung's Outputs (4)

Factors that influence the level of problem gambling: A Macao case (2012)
Journal Article
Cheung, M. (2012). Factors that influence the level of problem gambling: A Macao case. Journal of Gambling Business and Economics, 6(1), https://doi.org/10.5750/jgbe.v6i1.576

This study has two purposes. First, we aim to identify the demography factors, namely gender, marital status, educational level, age, monthly income, and cognitive factor, namely casino-related job and emotional intelligence are predictive of problem... Read More about Factors that influence the level of problem gambling: A Macao case.

How do customers' motivational orientations affect satisfaction? (2012)
Journal Article
Cheung, M., & To, W. M. (2012). How do customers' motivational orientations affect satisfaction?. Journal of Financial Services Marketing, 172(2), 135-147. https://doi.org/10.1057/fsm.2012.11

This study examines the link between customer motivational orientation and customer satisfaction in the Chinese context. The customer motivational orientation–satisfaction model was tested on 349 Chinese bank customers in Macao, China. Results of str... Read More about How do customers' motivational orientations affect satisfaction?.

Explore how Chinese consumers evaluate retail service quality and satisfaction (2012)
Journal Article
To, W. M., Tam, J. F. Y., & Cheung, M. (2013). Explore how Chinese consumers evaluate retail service quality and satisfaction. Service Business, 7(1), 121-142. https://doi.org/10.1007/s11628-012-0149-7

The present study explores how Chinese consumers evaluate retail service quality and satisfaction. A questionnaire including items from SERVQUAL and RSQS was developed and administrated to a random sample of 556 Chinese consumers based on a literatur... Read More about Explore how Chinese consumers evaluate retail service quality and satisfaction.