Integrating Employees’ Identities into Employer Brand Development: Collective Identity Work in a Multinational Enterprise
(2024)
Presentation / Conference Contribution
Sinclair, K., Martin, G., & Bushfield, S. (2024, September). Integrating Employees’ Identities into Employer Brand Development: Collective Identity Work in a Multinational Enterprise. Paper presented at British Academy of Management Conference, Nottingham Business School, Nottingham Trent University
Organisations are increasingly turning to employer branding to attract, recruit and engage employees. Yet, we do not fully understand how employees’ organisational experiences can shape employer branding. This study contributes to our theoretical and... Read More about Integrating Employees’ Identities into Employer Brand Development: Collective Identity Work in a Multinational Enterprise.