Dr Simone Kurtzke's Outputs (5)

Developing Higher Education Educators’ AI Literacy - An Experiential Learning Method (2023)
Presentation / Conference Contribution
Kurtzke, S., & Brodie, J. (2023, December). Developing Higher Education Educators’ AI Literacy - An Experiential Learning Method. Presented at IFNTF “Symposathon”, Augmenting Teaching Excellence: Embracing the future of Education with AI and Emerging Technologies

Teach AI - Interactive Workshops for AI Literacy in Marketing (2023)
Digital Artefact
Kurtzke, S. (2023). Teach AI - Interactive Workshops for AI Literacy in Marketing. [Interactive workshops]

Contemporary and Emerging Content Marketing Trends (2023)
Book Chapter
Kurtzke, S. (2023). Contemporary and Emerging Content Marketing Trends. In A. Krowinska, C. Backhaus, B. Becker, & F. Bosser (Eds.), Digital Content Marketing: Creating Value in Practice. Routledge. https://doi.org/10.4324/9781003346500-12

As technology is evolving, so is content marketing. This final chapter considers contemporary and emerging content marketing trends. It is difficult to predict exactly how content marketing will develop in years to come, as this will depend on a vari... Read More about Contemporary and Emerging Content Marketing Trends.

A Conceptual Model of Parasocial Teaching Practice (2023)
Presentation / Conference Contribution
Kurtzke, S. (2023, July). A Conceptual Model of Parasocial Teaching Practice. Paper presented at Academy of Marketing Science World Marketing Congress 2023, University of Kent, Canterbury, UK

Difference Fosters Democracy - AI Flattens Difference (2023)
Presentation / Conference Contribution
Kurtzke, S. (2023, April). Difference Fosters Democracy - AI Flattens Difference. Presented at 2nd Joint Conference on Digital Learning & Teaching, Edinburgh