Dr Louise Todd's Outputs (67)

Researching narratives of collective memory and identity: The case of the commemorative events of the fall of the Berlin Wall (2014)
Presentation / Conference Contribution
Todd, L., Anastasiadou, C., Theodoraki, E., & Viol, M. (2014, September). Researching narratives of collective memory and identity: The case of the commemorative events of the fall of the Berlin Wall. Paper presented at International Conference on Remembering in a Globalizing World: The Play and Interplay of Tourism, Memory, and Place

No abstract available.

The semiotic paradigm and festival brand image:a study of the Edinburgh Festival Fringe (2012)
Presentation / Conference Contribution
Todd, L. (2012, July). The semiotic paradigm and festival brand image:a study of the Edinburgh Festival Fringe. Presented at Seventh International Conference on the Arts in Society

The semiotic paradigm has previously been applied to the understanding of product brands and brand image within the consumer context. Further, as a research method, semiotic analysis is not new within tourism and related contexts. Despite this, the s... Read More about The semiotic paradigm and festival brand image:a study of the Edinburgh Festival Fringe.

Engaging with Gen Y at museum events (2012)
Presentation / Conference Contribution
Leask, A., Barron, P., & Todd, L. (2012, June). Engaging with Gen Y at museum events. Paper presented at International Conference on Tourism & Events: Opportunities, Impacts and Change,

No abstract available.

Photo-elicitation in constructing experiences of the Edinburgh Festival Fringe (2012)
Presentation / Conference Contribution
Todd, L. (2012, June). Photo-elicitation in constructing experiences of the Edinburgh Festival Fringe. Paper presented at International Conference on Tourism & Events: Opportunities, Impacts and Change,

This study proposes the application of photo-elicitation during interviews as an innovative and useful method of understanding the lived-experiences of contributors to festivals. In illustrating this, I describe this method, as applied to the context... Read More about Photo-elicitation in constructing experiences of the Edinburgh Festival Fringe.

Generation Y in Asia: Generational consumer behaviour and impacts upon tourism in visitor attractions and hotels in Hong Kong, Macau and Singapore (2012)
Presentation / Conference Contribution
Leask, A., Barron, P., Fyall, A., & Todd, L. (2012, April). Generation Y in Asia: Generational consumer behaviour and impacts upon tourism in visitor attractions and hotels in Hong Kong, Macau and Singapore. Paper presented at Contemporary Issues in Hospitality Conference, Hotel and Tourism Management Institute (HTMi)

No abstract available.

Beyond the Fringe: Creativity and the City (2011)
Book Chapter
Ind, N., & Todd, L. (2011). Beyond the Fringe: Creativity and the City. In International Place Branding Yearbook 2011 (47-59). Palgrave Macmillan. https://doi.org/10.1057/9780230343320_5

One of the deep-rooted and long-established ideas of brand building is the need for control. The argument is that, for consumers and other stakeholders to have a clear understanding of a brand, there needs to be consistency of communication and actio... Read More about Beyond the Fringe: Creativity and the City.

Festival Images: brand image and stakeholders' brand relationship types at the Edinburgh Festival Fringe (2011)
Thesis
Todd, L. A. Festival Images: brand image and stakeholders' brand relationship types at the Edinburgh Festival Fringe. (Thesis). Edinburgh Napier University. http://researchrepository.napier.ac.uk/id/eprint/4344

The Edinburgh Festival Fringe (The Fringe) is the largest arts festival in the world and it has inspired the creation of similar festivals world-wide. Since its conception in 1947, the Fringe has demonstrated significant growth in visitor numbers; ti... Read More about Festival Images: brand image and stakeholders' brand relationship types at the Edinburgh Festival Fringe.