Commercial Funding, Visit Britain, £3,000, A case study analysis of the structures and budgets of National Tourism Organisations. Glasgow Caledonian University,
2008 - 2008
Description |
The UK Leisure and Tourism sector is very fragmented at government and industry level covering a wide and diverse range of products. Tourist boards and strategic authorities are important for the thousands of small enterprises that provide accommodation, food, attractions and travel services to tourists in Britain. These organisations provide a focal point for marketing to incoming visitors and a voice on industry issues.
This research presented findings from a 6 week period of desk research and semi structured interviews with key tourism stakeholders (including senior staff from within NTOs) from
• Canada
• Germany
• Australia
• New Zealand
• South Africa
• France
The report analysed the remit, positioning and funding of each country’s NTO and other relevant tourism organisations. It provided an understanding of each NTO’s role in advising government on tourism policy issues. The report explores how the tourism industry organises itself in order to lobby government for improvements to infrastructure that supports tourism to the benefit of the industry. |
Research Areas |
Tourism Governance |
Research Themes |
Culture and Communities |