Market research on factors influencing women's preferences in investment decision making
(2017)
Journal Article
Sharma, A., Douglas, T., & Jaworski, P. (2017). Market research on factors influencing women's preferences in investment decision making. International Journal of Management and Applied Science, 3(8), 79-86
This study aims to gain knowledge on the factors that influence the investment decision making of women in Singapore. The research explores the fact that investment decision is being affected by the demographic, psychographic factors of the individua... Read More about Market research on factors influencing women's preferences in investment decision making.