Giving women a voice: Using netnography to analyse consumer reactions towards Instagram branded content.
(2017)
Presentation / Conference Contribution
Rezai Namaghi, K., Thomson, E., & Logan-MacFarlane, A. (2017, July). Giving women a voice: Using netnography to analyse consumer reactions towards Instagram branded content. Paper presented at Academy of Marketing Conference, Hull
Social media is a relatively new form of interaction and communication. As such, methodologies for its analysis – netnographic methodologies – are still evolving, with approaches growing in sophistication and application. Netnography developed as a... Read More about Giving women a voice: Using netnography to analyse consumer reactions towards Instagram branded content..