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All Outputs (3)

Tracking the imagined audience: A case study on Nike’s use of Twitter for B2C interaction (2017)
Journal Article
Au Duong, J., & Zeller, F. (2017). Tracking the imagined audience: A case study on Nike’s use of Twitter for B2C interaction. First Monday, 22(5), 1-21. https://doi.org/10.5210/fm.v22i5.6607

Social media platforms have become the new centre of attention in business-to-consumer (B2C) communication. These interactions provide a rich source of information for businesses in terms of their customers’ preferences, backgrounds and behaviour. We... Read More about Tracking the imagined audience: A case study on Nike’s use of Twitter for B2C interaction.

The Death and Lives of hitchBOT: The Design and Implementation of a Hitchhiking Robot (2017)
Journal Article
Smith, D. H., & Zeller, F. (2017). The Death and Lives of hitchBOT: The Design and Implementation of a Hitchhiking Robot. Leonardo, 50(1), 77-78. https://doi.org/10.1162/LEON_a_01354

In the early morning hours of 1 August 2015, as it waited for its next ride on a Philly park bench, unknown assailants destroyed hitchBOT. Arms torn from its body, legs broken, gutted of its electronics, it was left discarded in a park, minus its smi... Read More about The Death and Lives of hitchBOT: The Design and Implementation of a Hitchhiking Robot.