Corporate conflict management on social media brand fan pages
(2017)
Journal Article
Dineva, D. P., Breitsohl, J., & Garrod, B. (2017). Corporate conflict management on social media brand fan pages. Journal of Marketing Management, 33(9-10), 679-698. https://doi.org/10.1080/0267257x.2017.1329225
A recent development in the literature on social-media brand fan pages is the investigation of hostile consumer-to-consumer interactions. Existing research has thus far concentrated on the reasons why consumers engage in such online conflicts. In com... Read More about Corporate conflict management on social media brand fan pages.