Introduction: Revitalising audience research: Innovations in European audience research
(2014)
Book Chapter
Zeller, F., Ponte, C., & O’Neill, B. (2014). Introduction: Revitalising audience research: Innovations in European audience research. In F. Zeller, C. Ponte, & B. O'Neill (Eds.), Revitalising audience research: Innovations in European audience research. Taylor & Francis
This chapter explores the premise that the nature of audiencehood itself has changed within the contemporary digital environment, in ways that has both conceptual and methodological implications for audience research design. It discusses some general... Read More about Introduction: Revitalising audience research: Innovations in European audience research.