Product customisation: virtual reality and new opportunities for luxury brands online trading
(2016)
Conference Proceeding
Altarteer, S., Charissis, V., Harrison, D., & Chan, W. (2016). Product customisation: virtual reality and new opportunities for luxury brands online trading. In Web3D '16: Proceedings of the 21st International Conference on Web3D Technology (173-174). https://doi.org/10.1145/2945292.2945317
Considering the rapid fast advancement in hardware and software medium technologies, product visualisation and customisation methods in online stores are evidently lacking both realism and interactivity. The advantages that Virtual Reality system mak... Read More about Product customisation: virtual reality and new opportunities for luxury brands online trading.