The Interplay of Food Labels & Dietary Motivation on Product Health Ratings and Purchase Intentions
(2022)
Presentation / Conference
Naughton, P. (2022, November). The Interplay of Food Labels & Dietary Motivation on Product Health Ratings and Purchase Intentions. Paper presented at EffosT Conference 2022, Dublin
The aim of this study is to examine the effects of two nutrition claims (reduced sugar and protein content), a traffic light nutrition label, and the moderating role of weight control motivation on the appeal and perceived healthfulness of foods.