Implementation of game elements in online business related to fashion
(2024)
Journal Article
Sangari, N., Fashami, P., Rezaeian, F., Sana, S. S., & Abdolvand, N. (2024). Implementation of game elements in online business related to fashion. International Journal of Entrepreneurial Venturing, 16(4), 393-416. https://doi.org/10.1504/ijev.2024.144212
The gamification criteria based on the crisp analysis algorithm and the K-mean for clustering are studied. The calculation of the customer lifetime value (CLV) based on the recency frequency monetary variable (RFMV) model including purchase recency,... Read More about Implementation of game elements in online business related to fashion.