All Outputs (5)

Beer Brand Word-of-Mouth Drivers in Colombia: A Qualitative Exploration (2019)
Journal Article
Stahl, P. G., Tjandra, N. C., Feri, A., & Marshall, K. (2019). Beer Brand Word-of-Mouth Drivers in Colombia: A Qualitative Exploration. Transnational Marketing Journal, 7(2), 161-186. https://doi.org/10.33182/tmj.v7i2.813

This paper explores which motivational drivers incline consumers to engage in word-of-mouth (WOM) communication within the Colombian beer market, forecast to be among the most important beer markets during the coming years. Colombian consumers are pr... Read More about Beer Brand Word-of-Mouth Drivers in Colombia: A Qualitative Exploration.

An exploration of Indonesian smokers and non-smokers' perceptions towards the ethics of tobacco marketing (2019)
Presentation / Conference Contribution
Tjandra, N. C., Prabandari, Y. S., & Aroean, L. (2019, June). An exploration of Indonesian smokers and non-smokers' perceptions towards the ethics of tobacco marketing. Paper presented at Emerging Markets Conference 2016, Bangkok

An exploration of the Indonesian public perceptions of the ethics of tobacco advertising (2019)
Presentation / Conference Contribution
Tjandra, N. C., Aroean, L., & Prabandari, Y. S. (2019, June). An exploration of the Indonesian public perceptions of the ethics of tobacco advertising. Paper presented at 6th World Social Marketing Conference, Edinburgh

This paper aims to explore the Indonesian public perceptions of the ethics of tobacco advertising. Six focus groups and thirty personal interviews were conducted in eight urban villages in Yogyakarta, Indonesia to gather data. The findings indicate t... Read More about An exploration of the Indonesian public perceptions of the ethics of tobacco advertising.

Co-creating with intermediaries: Understanding their power and interest (2019)
Journal Article
Tjandra, N. C., Ensor, J., & Thomson, J. R. (2019). Co-creating with intermediaries: Understanding their power and interest. Journal of Business to Business Marketing, 36(3-4), 319-339. https://doi.org/10.1080/1051712X.2019.1611086

Purpose: This paper aims to explore the power and interest of independent intermediaries in co-creation activities. More specifically, the study investigates the role of independent financial advisers (IFAs) in co-creation activities and identifies h... Read More about Co-creating with intermediaries: Understanding their power and interest.

Employer Policy and Practice Toward Older Workers in Hong Kong: The Role of Shifting Intergenerational Dynamics (2019)
Journal Article
Egdell, V., Fuertes, V., Tjandra, N. C., & Chen, T. (2019). Employer Policy and Practice Toward Older Workers in Hong Kong: The Role of Shifting Intergenerational Dynamics. Journal of Aging and Social Policy, 31(5), 445-466. https://doi.org/10.1080/089594

Many governments are seeking to encourage the extension of working lives to counteract potential labor market shortages that might result from population aging. Nevertheless, research shows that older workers continue to face a range of barriers to t... Read More about Employer Policy and Practice Toward Older Workers in Hong Kong: The Role of Shifting Intergenerational Dynamics.