A case of the insta-self: exploring the relationship between Instagram branded content and millennial women's self-image
(2020)
Thesis
Rezai, K. A case of the insta-self: exploring the relationship between Instagram branded content and millennial women's self-image. (Thesis). Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/Output/2702754
This PhD explores the relationship between Instagram branded content and millennial women’s self-image. Since Facebook bought Instagram in 2012, an abundance of branded content has appeared on consumers’ personal Instagram feeds. The most prominent I... Read More about A case of the insta-self: exploring the relationship between Instagram branded content and millennial women's self-image.