All Outputs (2)

Customer-to-Customer (C2C) Co-creation (2022)
Book Chapter
Rihova, I. (2022). Customer-to-Customer (C2C) Co-creation. In D. Buhalis (Ed.), Encyclopedia of Tourism Management and Marketing (744-747). Edward Elgar Publishing. https://doi.org/10.4337/9781800377486.customer.to.customer

The Encyclopedia of Tourism Management and Marketing is, quite simply, the definitive reference work in the field. Carefully curated by leading tourism scholar Dimitrios Buhalis, this is the largest tourism management and marketing ontology that has... Read More about Customer-to-Customer (C2C) Co-creation.

Social constructions of value: marketing considerations for the context of event and festival visitation. (2015)
Book Chapter
Rihova, I., Buhalis, D., Moital, M., & Gouthro, M. B. (2015). Social constructions of value: marketing considerations for the context of event and festival visitation. In O. Moufakkir, & T. Pernecky (Eds.), Ideological, social and cultural aspects of events (74-85). CABI Publishing. https://doi.org/10.1079/9781780643526.0074

This chapter argues for a shift from the traditional value perspectives to a more holistic representation of socially constructed value in practice. This chapter is organized in three parts. In the first part, an overview is offered of how value has... Read More about Social constructions of value: marketing considerations for the context of event and festival visitation..