All Outputs (2)

#Chavcheck: embodied TikTok memes and labouring to leverage habitus. (2024)
Presentation / Conference Contribution
Logan-McFarlane, A. (2024, June). #Chavcheck: embodied TikTok memes and labouring to leverage habitus. Paper presented at GENMAC Conference, University of Edinburgh

This paper reveals how going viral with an embodied meme stereotype promotes gender and social class struggles. Specifically, it exposes the digital labour involved in constructing a gender stereotype in an embodied meme through a non-participative n... Read More about #Chavcheck: embodied TikTok memes and labouring to leverage habitus..

Dissemination of Academic Research Using Visual Methods (2024)
Book Chapter
McFarlane, A., Yannopoulou, N., Chandrasapth, K., Kelsey, D., Jones, S., Cronin, J., Piacentini, M., Cléret, B., Porteous, H., Wilson, J., & Hamilton, K. (2024). Dissemination of Academic Research Using Visual Methods. In F. Kawaf, & O. Deckel-Dachs (Eds.), Visual Methods in Marketing and Consumer Research. Routledge. https://doi.org/10.4324/9781003310877-9

This chapter explores the diverse ways that academic researchers reimagine, capture, and disseminate their research using visual methods.

In this chapter we benefit from the expertise of five unique research projects that have employed innovative... Read More about Dissemination of Academic Research Using Visual Methods.