All Outputs (2)

Influential factors of pro‐environmental behaviors among franchisees in the fast‐food sector (2023)
Journal Article
Dada, O. (., Perrigot, R., & Watson, A. (2024). Influential factors of pro‐environmental behaviors among franchisees in the fast‐food sector. Business Strategy and the Environment, 33(3), 2301-2313. https://doi.org/10.1002/bse.3599

In spite of the increasing attention on environmental sustainability, there is a dearth of knowledge about franchisees' pro-environmental behaviors. This study aims to understand the factors that influence the extent to which franchisees engage in pr... Read More about Influential factors of pro‐environmental behaviors among franchisees in the fast‐food sector.

The effects of green brand image on brand loyalty: The case of mainstream fast food brands (2023)
Journal Article
Watson, A., Perrigot, R., & Dada, O. (. (2024). The effects of green brand image on brand loyalty: The case of mainstream fast food brands. Business Strategy and the Environment, 33(2), 806-819. https://doi.org/10.1002/bse.3523

While a number of studies have explored consumer attitudes and behaviors towards green brands, the importance of green brand image for mainstream brands is less well understood. This study seeks to explore if the green image of mainstream fast food b... Read More about The effects of green brand image on brand loyalty: The case of mainstream fast food brands.