All Outputs (2)

The influence of entrepreneurial personality on franchisee performance: A cross-cultural analysis (2020)
Journal Article
Watson, A., Dada, O. (., López-Fernández, B., & Perrigot, R. (2020). The influence of entrepreneurial personality on franchisee performance: A cross-cultural analysis. International Small Business Journal, 38(7), 605-628. https://doi.org/10.1177/0266242620914520

Through a survey-based study of 761 franchisees from four countries, the United States, the United Kingdom, France and Spain – this research examines how a franchisee’s entrepreneurial personality traits affects the financial and relational performan... Read More about The influence of entrepreneurial personality on franchisee performance: A cross-cultural analysis.

Acts of hidden franchisee innovation and innovation adoption within franchise systems (2020)
Journal Article
Watson, A., Senyard, J., & Dada, O. (. (2020). Acts of hidden franchisee innovation and innovation adoption within franchise systems. Industrial Marketing Management, 89, 431-445. https://doi.org/10.1016/j.indmarman.2020.03.005

Franchising, as an imitative business model, provides a challenging context to create and manage innovation, as franchisors may wish to limit their franchisees' innovative activities to ensure network consistency. Drawing on data from two related emp... Read More about Acts of hidden franchisee innovation and innovation adoption within franchise systems.