The effect of entrepreneurial orientation on the franchise relationship
(2012)
Journal Article
Dada, O., & Watson, A. (2013). The effect of entrepreneurial orientation on the franchise relationship. International Small Business Journal, 31(8), 955-977. https://doi.org/10.1177/0266242612446035
This article aims to understand how the entrepreneurial orientation (EO) of the franchise system may impact franchisor–franchisee relationship quality, given the conflicting forces for standardization/uniformity and franchisee desire for autonomy. A... Read More about The effect of entrepreneurial orientation on the franchise relationship.