All Outputs (2)

Small business growth through franchising: A qualitative investigation (2008)
Journal Article
Watson, A. (2008). Small business growth through franchising: A qualitative investigation. Journal of Marketing Channels, 15(1), 3-21. https://doi.org/10.1080/10466690802081350

Although franchising has long been recognised as an attractive means of growing a business, the impact of franchising for small businesses is an area that is relatively less researched and understood. Whilst resource scarcity and agency theory sugges... Read More about Small business growth through franchising: A qualitative investigation.

Exploring the dilemma of local sourcing versus international development - The case of the flower industry (2008)
Journal Article
Holt, D., & Watson, A. (2008). Exploring the dilemma of local sourcing versus international development - The case of the flower industry. Business Strategy and the Environment, 17(5), 318-329. https://doi.org/10.1002/bse.623

This paper examines the debate surrounding local versus international sourcing of retail products, particularly food and flowers, in light of the emerging carbon imperative. It begins by examining the Fairtrade market and then examines ‘food miles’ a... Read More about Exploring the dilemma of local sourcing versus international development - The case of the flower industry.