Implementing e-value strategies in UK retailing
(2005)
Journal Article
Nicholls, A., & Watson, A. (2005). Implementing e-value strategies in UK retailing. International Journal of Retail and Distribution Management, 33(6), 426-443. https://doi.org/10.1108/09590550510600852
Purpose This paper aims to examine the current strategic landscape of UK “bricks and clicks” retailers. The main focus of this work is to consider how e‐commerce may provide competitive advantage via an insight into the current strategies employed b... Read More about Implementing e-value strategies in UK retailing.