Franchising as a small business development strategy: A qualitative study of operational and "failed" franchisors in the UK
(1999)
Journal Article
Kirby, D., & Watson, A. (1999). Franchising as a small business development strategy: A qualitative study of operational and "failed" franchisors in the UK. Journal of Small Business and Enterprise Development, 6(4), 341-349. https://doi.org/10.1108/EUM0000000006689
The study of franchising as a small business growth strategy is only weakly researched and understood. This preliminary, qualitative investigation examines the experiences of 17 operational and five “failed” franchises in the UK, in translating their... Read More about Franchising as a small business development strategy: A qualitative study of operational and "failed" franchisors in the UK.