Sentic Computing for social media marketing
(2011)
Journal Article
Cambria, E., Grassi, M., Hussain, A., & Havasi, C. (2012). Sentic Computing for social media marketing. Multimedia Tools and Applications, 59(2), 557-577. https://doi.org/10.1007/s11042-011-0815-0
In a world in which millions of people express their opinions about commercial products in blogs, wikis, fora, chats and social networks, the distillation of knowledge from this huge amount of unstructured information can be a key factor for marketer... Read More about Sentic Computing for social media marketing.