Using argumentation within sustainable transport communication

Wells, Simon; Pangbourne, Kate

Abstract

In this paper we present the preliminary results of a survey of persuasive communication within the sustainable transport domain. This survey is underpinned by a reconstruction of the arguments used, a scheme oriented analysis of the corpus of reconstructed arguments, and elements of a theoretical and applied framework for using the corpus to effect lasting behaviour change using argumentative techniques within the self-same domain.

• Acceptance Date: Sep 16, 2015
• Online Publication Date: Jun 21, 2016
• Publication Date: Jun 21, 2016
• Deposit Date: Jun 15, 2017
• Publisher: College Publications
• Pages: 781-801
• Series Title: Studies in Logic and Argumentation
• Book Title: Argumentation and Reasoned Action Volume 1
• Chapter Number: 34
• ISBN: 1848902115
• Keywords: argumentation schemes, behaviour change, corpus building, motivation, persuasion, sustainable transport
• Public URL: http://researchrepository.napier.ac.uk/Output/947056