Prudence Risk Culture: Does it Influence Effective Environmental Sustainability Strategies?

Chipulu, Max; Ojiako, Udi; Vasilakos, Nicholas; Abdoush, Tony

Abstract

Research Context:
Organisations often fail to realise sustainability strategies due a misalignment between the cultural elements of organisations, including values and behaviours, hindering the realisation of sustainability goals, leading to, e.g.: Lack of buy-in, so initiatives can be seen as superficial "greenwashing“, not genuine commitments. Conflicting priorities, so short-term financial goals override long-term sustainability objectives. Inconsistent behaviours, so daily operational practices do not reflect stated sustainability goals. Weak/absent leadership, sponsorship, resources, hence no sustainability capability.

Our Core Research Question:
Can a "prudence risk culture"– defined as risk management approaches rooted in prudent values and practices that emphasize the common good and pro(action) – drive realised sustainability strategies in business?

Significance:
The research offers a new perspective that can pinpoint risk management values and behaviours for promoting effective sustainability in organisations.

Citation

Chipulu, M., Ojiako, U., Vasilakos, N., & Abdoush, T. (2025, June). Prudence Risk Culture: Does it Influence Effective Environmental Sustainability Strategies?. Paper presented at EURAM 2025, University of Florence, Italy

• Presentation Conference Type: Conference Paper (unpublished)
• Conference Name: EURAM 2025
• Start Date: Jun 22, 2025
• End Date: Jun 26, 2025
• Deposit Date: Jun 25, 2025
• Peer Reviewed: Peer Reviewed