Challenges to the Traditional Distribution Model of Hollywood Blockbusters in 2020 During the COVID-19 Pandemic (2020年好莱坞大片的传统发行模式在新冠肺炎疫情中面临的挑战)

Li, Qiao

Abstract

Beginning in early 2020, the global outbreak of COVID-19 dealt a severe blow to the worldwide film industry. Hollywood, as the centre of the global film industry, experienced unprecedented disruption: film productions were halted, and widespread cinema closures meant that new releases could not be shown as scheduled. The global film industry struggled throughout the year, and Hollywood actively sought new avenues for film distribution. Many theatrical releases were forced to shift from the traditional cinema model to streaming platforms, leading to a trend where Hollywood blockbusters moved from the "big screen" to the "small screen," with simultaneous releases in cinemas and on streaming services.
This report uses the distribution of Hollywood blockbusters during the pandemic-stricken year of 2020 as a case study to explore the potential disappearance of the traditional "theatrical window" model, the rising trend of streaming releases, and the broader challenges facing Hollywood’s conventional distribution practices.

Citation

Li, Q. (2021). Challenges to the Traditional Distribution Model of Hollywood Blockbusters in 2020 During the COVID-19 Pandemic (2020年好莱坞大片的传统发行模式在新冠肺炎疫情中面临的挑战). In Global Film Industry Development Report (2021) (249-256). (2021 edn.). Social Sciences Academic Press (China)

• Online Publication Date: Sep 20, 2021
• Publication Date: Sep 20, 2021
• Deposit Date: Apr 21, 2025
• Peer Reviewed: Peer Reviewed
• Pages: 249-256
• Edition: 2021 edn.
• Book Title: Global Film Industry Development Report (2021)
• Chapter Number: B16
• ISBN: 978-7-5201-8909-5
• Public URL: http://researchrepository.napier.ac.uk/Output/4243353
• Publisher URL: https://www.pishu.com.cn/skwx_ps/initDatabaseDetail?siteId=14&contentId=13315896
• Contract Date: Jun 7, 2021