Haddington Tourism Development Options

Wight, Craig

Abstract

This report scopes out and shortlists a number of viable options for tourism development in Haddington over the medium term. Specifically, through a combination of secondary, desk based research, and primary, qualitative data collected via a stakeholder focus group and interviews, it examines potential tourism development opportunities for Haddington that are framed within the context of various strategic and policy documentation covering the wider East Lothian region. These have been consulted to form an interpretation of the wider context for tourism. This report does not seek to replay the content of these documents, but to take orientation from them, so that the recommendations it produces are appropriately framed within the ambitions and strategic direction of the county. The background and rationale has been shaped through interview consultations with the town’s tourism stakeholders, so that it is their ambitions and creative thinking that are foregrounded. In addition, Covid 19 has changed everything. This report recognises this, and recognises that, as well as linking in with various strategic and policy documentation covering the county of East Lothian, it is also prudent to consider how tourism development, over the medium term can be undertaken in a way that helps Haddington to recover from the effects of the pandemic.

Citation

Wight, C. Haddington Tourism Development Options. Haddington Tourism Development Group

• Report Type: Consultancy Report
• Deposit Date: Jan 9, 2025