Researchers and Social Networking Sites usage: the application of UTAUT theory

Al Badi, Aaisha; Rasmussen McAdie, Diane

Abstract

Purpose (limit 100 words) This study aims to investigate the use of SNS by researchers and their behaviours when conducting research-related activities by applying the UTAUT theory Design/methodology/approach (limit 100 words) An online survey was distributed. This study's design is derived from the UTAUT framework's questionnaire items. The sample of this study comprised 216 respondents from 40 universities in the United Kingdom. Descriptive statistics were used to analyse the data. Findings (limit 100 words) Respondents revealed a positive relationship between the four constructs of the UTAUT framework (performance expectancy, effort expectancy, social influence, and facilitating condition) associated with their intention to use SNS. Research limitations/implications (limit 100 words) Most of the respondents were from the University of Strathclyde, so we cannot generalize the findings to other universities. Practical implications (limit 100 words) The findings will offer an extensive understanding of the value of social networking sites, which will aid researchers to increase their visibility, and research activities online. Originality/value (limit 100 words) The results will provide an in-depth knowledge of the importance of social networking sites, helping scholars to become more visible and engage in online research. A number of factors impacted how researchers behaved on social networking sites and what they intended to use for research-related activity. School administrators, experts, and other sponsors could take action to promote the use of social networking sites (SNSs) in educational settings based on the findings. The study's findings offer insightful knowledge to those who create SNS websites. By using this information, they will be able to improve these sites for research and study and gain a better understanding of the demands of SNS users.

• Journal Article Type: Article
• Acceptance Date: Mar 10, 2024
• Online Publication Date: Apr 16, 2024
• Deposit Date: Mar 19, 2024
• Publicly Available Date: Apr 16, 2024
• Print ISSN: 2514-9342
• Publisher: Emerald
• Peer Reviewed: Peer Reviewed
• DOI: https://doi.org/10.1108/gkmc-10-2023-0394
• Keywords: Researchers, UTAUT, Social Networking Sites (SNSs)
• Public URL: http://researchrepository.napier.ac.uk/Output/3569326