The distribution model for Hollywood blockbusters during the COVID-19 pandemic in 2020

Li, Qiao

Abstract

In the wake of the pandemic, the traditional mode of theatrical release has been disrupted, and Hollywood has had to shift its focus to alternative methods of distribution, such as releasing films on streaming platforms. This shift has been necessitated by the closure of movie theaters and the need for social distancing, which has made it difficult for people to gather in large groups to watch movies. This chapter examines the challenges that Hollywood has faced in adapting to this new distribution model. One of the biggest challenges is the impact on the traditional "release window," which refers to the period of time between a movie's theatrical release and its availability for home viewing.

Citation

Li, Q. (2023). The distribution model for Hollywood blockbusters during the COVID-19 pandemic in 2020. In Q. Li, D. Wilson, & Y. Guan (Eds.), The Global Film Market Transformation in the Post-Pandemic Era: Production, Distribution and Consumption (114-122). Routledge. https://doi.org/10.4324/9781003345251

• Online Publication Date: May 4, 2023
• Publication Date: May 4, 2023
• Deposit Date: May 2, 2023
• Publicly Available Date: May 4, 2023
• Publisher: Routledge
• Pages: 114-122
• Series Title: China perspectives
• Book Title: The Global Film Market Transformation in the Post-Pandemic Era: Production, Distribution and Consumption
• Chapter Number: 8
• ISBN: 9781032384719
• DOI: https://doi.org/10.4324/9781003345251
• Public URL: http://researchrepository.napier.ac.uk/Output/3056546
• Publisher URL: https://www.routledge.com/The-Global-Film-Market-Transformation-in-the-Post-Pandemic-Era-Production/Li-Wilson-Guan/p/book/9781032384719
• Contract Date: Mar 1, 2023