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A Novel Method for Calculating Customer Reviews Ratings

Vourgidis, Ioannis S.; Carter, Jenny; Maglaras, Leandros; Janicke, Helge; Folia, Zoe; Fragkou, Pavlina

Authors

Ioannis S. Vourgidis

Jenny Carter

Helge Janicke

Zoe Folia

Pavlina Fragkou



Contributors

Atilla Elçi
Editor

Abstract

The number of consumers consulting online reviews in order to purchase a product or service, keeps growing. In addition to that, consumers can add an online review in order to express their experience upon the services or products received. This iterative process makes reviews matter regarding consumer's purchase decision. Apart from reviews, consumers are welcomed to provide numerical ratings for the product or services they bought. If a hotel is exposed to an online hotel review site, then it very possible to improve the possibility of a consumer to consider booking a room in this hotel. According to this chapter, regardless of positive or negative reviews, hotel awareness is enhanced. Online reviews significantly improve hotel awareness for lesser-known hotels than for well-known hotels.

Publication Date 2018
Deposit Date Jan 6, 2023
Publisher IGI Global
Pages 460-478
Book Title Handbook of Research on Contemporary Perspectives on Web-Based Systems
ISBN 9781522553847
DOI https://doi.org/10.4018/978-1-5225-5384-7.ch020
Public URL http://researchrepository.napier.ac.uk/Output/2969420