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“Be the change” — how Cheltenham Science Festival used a central theme to centre social change within the festival

Kerr, Gary; Whittle, Emma; Navin, Marieke


Emma Whittle

Marieke Navin


‘Be the change’ (BTC) was the theme for Cheltenham Science Festival. BTC set out to empower audiences as individuals and as a collective to enact positive change across a wide range of global issues linked to the UN Sustainable Development Goals. We examine the role of theming within festivals and analyse how BTC centred social change within the science festival. We conclude by noting that science festivals do not have to have science, technology, engineering or maths (STEM) themes, but can instead be themed around global social issues.

Journal Article Type Book Review
Acceptance Date Aug 2, 2022
Online Publication Date Oct 10, 2022
Publication Date Oct 10, 2022
Deposit Date Oct 18, 2022
Publicly Available Date Oct 18, 2022
Peer Reviewed Not Peer Reviewed
Volume 21
Issue 06
Article Number R07
Keywords Informal learning; Public engagement with science and technology; Social inclusion
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