Managing Foreign Subsidiaries Remotely: The Role of Culture in Techno-Stress Appraisal and Well-Being

Adeniji, James; Igarashi, Reika

Abstract

Multinational enterprises’ increased dependence on work-enabling technologies to manage global operations may contribute to foreign subsidiary employees’ techno-stress (i.e., stress from interacting with technology). However, techno-stress may have either a positive or negative effect on employee and customer engagement, depending on the employee's appraisal of the techno-stressors. Drawing on transactional stress theory, the authors provide a conceptual model and research propositions to introduce the concept of techno-stress to international marketing scholars. The authors explore the role of the information systems environment and culture in employees’ appraisal of techno-stressors and their ultimate effects on employees’ well-being and performance. These propositions aim to encourage research that provides a fuller context of the technology-related challenges that multinationals may face in building employee and customer engagement across their subsidiary networks.

Citation

Adeniji, J., & Igarashi, R. (2022). Managing Foreign Subsidiaries Remotely: The Role of Culture in Techno-Stress Appraisal and Well-Being. Journal of International Marketing, 30(3), 83-89. https://doi.org/10.1177/1069031x221103847

• Journal Article Type: Article
• Acceptance Date: May 16, 2022
• Online Publication Date: May 16, 2022
• Publication Date: 2022-09
• Deposit Date: Aug 23, 2022
• Journal: Journal of International Marketing
• Print ISSN: 1069-031X
• Electronic ISSN: 1547-7215
• Publisher: SAGE Publications
• Peer Reviewed: Peer Reviewed
• Volume: 30
• Issue: 3
• Pages: 83-89
• DOI: https://doi.org/10.1177/1069031x221103847
• Keywords: techno-stress, transactional stress theory, remote work, culture, employee engagement, customer engagement
• Public URL: http://researchrepository.napier.ac.uk/Output/2895947