Skip to main content

Research Repository

Advanced Search

Managing Foreign Subsidiaries Remotely: The Role of Culture in Techno-Stress Appraisal and Well-Being

Adeniji, James; Igarashi, Reika


James Adeniji


Multinational enterprises’ increased dependence on work-enabling technologies to manage global operations may contribute to foreign subsidiary employees’ techno-stress (i.e., stress from interacting with technology). However, techno-stress may have either a positive or negative effect on employee and customer engagement, depending on the employee's appraisal of the techno-stressors. Drawing on transactional stress theory, the authors provide a conceptual model and research propositions to introduce the concept of techno-stress to international marketing scholars. The authors explore the role of the information systems environment and culture in employees’ appraisal of techno-stressors and their ultimate effects on employees’ well-being and performance. These propositions aim to encourage research that provides a fuller context of the technology-related challenges that multinationals may face in building employee and customer engagement across their subsidiary networks.

Journal Article Type Article
Acceptance Date May 16, 2022
Online Publication Date May 16, 2022
Publication Date 2022-09
Deposit Date Aug 23, 2022
Journal Journal of International Marketing
Print ISSN 1069-031X
Electronic ISSN 1547-7215
Publisher SAGE Publications
Peer Reviewed Peer Reviewed
Volume 30
Issue 3
Pages 83-89
Keywords techno-stress, transactional stress theory, remote work, culture, employee engagement, customer engagement
Public URL