Uncertainty in Entrepreneurship

Cochrane, Ruth

Abstract

Uncertainty. The power and risk of working with the unknown.
Ruth will be drawing on her experience as a designer for Tannoy, Linn, Aston Martin and her company Love Scotland, to talk about service design with social impact. Uncertainty requires skills to develop new products and services and Ruth will illustrate how to apply them to the context of wicked social problems, such as the Bloody Big Project.

Citation

Cochrane, R. (2021, February). Uncertainty in Entrepreneurship. Presented at Design Entrepreneurship Series, Maynooth University, Ireland

• Presentation Conference Type: Keynote
• Conference Name: Design Entrepreneurship Series
• Conference Location: Maynooth University, Ireland
• Start Date: Feb 17, 2021
• End Date: Feb 17, 2021
• Deposit Date: Mar 24, 2021
• Public URL: http://researchrepository.napier.ac.uk/Output/2755569