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Uncertainty in Entrepreneurship

Cochrane, Ruth

Authors

Ruth Cochrane



Abstract

Uncertainty. The power and risk of working with the unknown.
Ruth will be drawing on her experience as a designer for Tannoy, Linn, Aston Martin and her company Love Scotland, to talk about service design with social impact. Uncertainty requires skills to develop new products and services and Ruth will illustrate how to apply them to the context of wicked social problems, such as the Bloody Big Project.

Presentation Conference Type Keynote
Conference Name Design Entrepreneurship Series
Start Date Feb 17, 2021
End Date Feb 17, 2021
Deposit Date Mar 24, 2021
Public URL http://researchrepository.napier.ac.uk/Output/2755569




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