Dealing with the Competition of English-language Export Editions: Voices from the Dutch Trade Book Market

Trentacosti, Giulia; Pilcher, Nick

Abstract

This project explores the responses of the Dutch trade book market to the ever-increasing influx of Anglophone publications. Based on in-depth interviews (n = 42) carried out between 2015 and 2017 with Dutch publishing professionals, this research identifies the approaches and strategies they adopt to defend their market from the competition of English-language editions. Findings show that the main defence strategy used is to release translations simultaneously with English-language originals, but that this creates significant pressures on both publishers and translators. Concomitantly, there has been an increasing focus on Dutch originals and non-Anglophone books. The strategies and approaches documented in this study may be of interest for scholars and practitioners in relation to other book markets and linguistic areas facing similar circumstances.

Citation

Trentacosti, G., & Pilcher, N. (2021). Dealing with the Competition of English-language Export Editions: Voices from the Dutch Trade Book Market. Publishing Research Quarterly, 37, 278-292. https://doi.org/10.1007/s12109-021-09798-6

• Journal Article Type: Article
• Acceptance Date: Mar 2, 2021
• Online Publication Date: Mar 21, 2021
• Publication Date: 2021-06
• Deposit Date: Mar 22, 2021
• Publicly Available Date: Mar 22, 2021
• Journal: Publishing Research Quarterly
• Print ISSN: 1053-8801
• Electronic ISSN: 1936-4792
• Publisher: Springer
• Peer Reviewed: Peer Reviewed
• Volume: 37
• Pages: 278-292
• DOI: https://doi.org/10.1007/s12109-021-09798-6
• Keywords: Anglophone, Dutch, Publishing, Translation
• Public URL: http://researchrepository.napier.ac.uk/Output/2754598