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A benchmark study of strategic commitment to innovation

Cottam, Angela; Ensor, John; Band, Christine


Angela Cottam

John Ensor


Describes the results of an empirical investigation of the FTSE 100 which was undertaken to ascertain whether UK industry is taking steps to address innovation at a strategic level within its organisations. In the research study, the appointment of staff with a specific responsibility for innovation was taken as an indicator of an organisation's strategic commitment to innovation. The findings revealed that a significant minority of these organisations had invested in personnel with a specific brief for innovation. These were: directors of innovation; managers of innovation and cross-functional teams. It is suggested that to maximise the benefits from innovation: it must be given a strategic direction; that relevant metrics be developed to measure the success of the innovation strategy; that organisations are educated on the holistic meaning of innovation; and finally, that there is a freedom from traditional hierarchical structures in the management of innovation

Journal Article Type Article
Publication Date 2001-06
Deposit Date Feb 15, 2008
Print ISSN 1460-1060
Electronic ISSN 1758-7115
Publisher Emerald
Peer Reviewed Peer Reviewed
Volume 4
Issue 2
Pages 88-94
Keywords innovation; investment; personnel; strategic management; UK industry;
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